ADRIANO
MEDEIROS
From the racetracks of Brazil to the circuits of Europe, Adriano Medeiros has carved out a remarkable journey defined by faith, speed, and perseverance. His story weaves through a life-changing encounter that led him to England, where he climbed the motorsport ladder to achieve impressive victories. Today, his passion for developing talent through his unique philosophy and proven method continues to transform drivers from novices to champions.
Adriano's love for motorsport began in Brazil, where he would skip school to watch Formula One test sessions at Interlagos. Determined to race, he borrowed money to enroll in a racing school—then worked as a mechanic to pay off his debts.
With limited resources but an unstoppable drive, Adriano competed in a handful of races, proving his talent on the track. But without financial backing, his racing dream seemed out of reach.
A meeting with F1 legend Alex Ribeiro changed Adriano's outlook forever. Ribeiro introduced him to Emerson Fittipaldi, and together, they discussed faith, purpose, and motorsport.
I was surprised to see two icons of Brazilian motorsport talking about Jesus. It changed my perspective on life and racing.
Encouraged by Ribeiro to pursue his dream with faith, Adriano set his sights on competing in the USA. But after having his visa denied twice, he turned to England—a bold move that would define his career.
Arriving in the UK with little more than a dream and sheer determination, Adriano worked at McDonald's and a budget garage while searching for racing opportunities. With just one month left on his visa and no prospects in sight, he turned to prayer.
Then, a breakthrough came—a recommendation to Palmersport, where he expected a mechanic role but instead was hired as a driving instructor. This job put him behind the wheel daily, refining his technique and bringing him one step closer to professional racing.
With experience growing, Adriano secured sponsorship and entered Formula Ford, Britcar, and the Radical UK Cup, where he quickly made an impression:
In 2012, Adriano made his Euro NASCAR debut at Brands Hatch—and won on debut, setting the fastest lap in the process. His career-defining moments continued:
Adriano's success extended beyond racing—his ability to mentor and develop drivers became his next calling. Some of his standout students include:
Unlike many coaches who followed traditional paths into motorsport, Adriano's journey from Brazil to the UK racing scene has shaped a unique coaching philosophy. His approach is built on three core principles:
Having navigated the challenges of breaking into motorsport without privilege, Adriano sees potential where others might not. He understands that talent comes in many forms and can be cultivated through dedicated mentorship.
Adriano doesn't just instruct—he collaborates. His coaching relationship is built on mutual respect and a shared journey toward excellence, creating a dynamic where both coach and driver grow together.
Having overcome significant obstacles in his own career, Adriano instills in his drivers a resilience that transcends the track. His coaching develops not just racing skills, but the mental fortitude needed for long-term success.
As a Grade A ARDS instructor since 2004, Adriano has spent nearly two decades transforming drivers from novices to champions. His impressive racing career includes:
This wealth of experience allows Adriano to provide insights that only come from someone who has mastered the craft at the highest levels.
Adriano's coaching has propelled numerous drivers to success:
As a Grade A ARDS (Association of Racing Drivers Schools) instructor since 2004, Adriano has developed a comprehensive coaching methodology that goes far beyond conventional driving instruction. His approach integrates technical mastery, psychological preparation, and data-driven analysis into a holistic system that accelerates driver development.
Adriano's technical instruction covers the complete spectrum of racing skills:
Recognizing that mental approach is as crucial as physical skill, Adriano develops:
Leveraging modern technology to accelerate improvement:
Developing the competitive edge needed for racing success:
I don't teach drivers to follow a formula—I help them discover their own path to excellence, just as I had to forge mine.
This philosophy has made Adriano one of Great Britain's premier motorsport coaches, whose approach resonates with drivers seeking not just technical instruction, but a transformative racing education that builds on their unique strengths and helps them overcome their individual challenges.
Adriano's pre-Box3 story is one of faith, resilience, and the pursuit of excellence. His legacy continues through mentorship, coaching, and inspiring the next generation of racers.
Led by Adriano Medeiros, a seasoned professional with over 20 years of experience in the racing world, Box3 is designed to transform your passion into skill, your ambition into results. Join us and turn your dream into reality.
I have been working with Adriano for more than 7 years. He has helped me develop from a complete novice to a regular race winner. The combination of his own 'speed' and his ability to explain what both the car and he are doing has been extremely helpful in me better understanding what the car can do and how I can get it to do it. And most important of all he is a good and hardworking honest person who will tell you the truth
For the past 2 years, Adriano has put me through my paces and pushed me more than I ever thought. He was a very big credit to Team Merlin during 2016 in what turned out to be a championship winning campaign! I would defiantly recommend Adriano to any driver looking for some help! A pleasure to work with, looking forward to our next few years together.
I just got home and I'm still high from the entire experience. Honestly, today was like a dream come true. I've never driven a race car before, and I'm never going to forget this.
What you guys have put together is the perfect package for someone who wants to dip their toe into motorsport. The car, track, pit crew, instructor—it all made me feel like I had my own race team.
I started racing cars in 2018 after giving up motorbikes at my wife's behest. By 2019, I hit a plateau. A friend suggested I speak with Adriano Medeiros, a professional Race Tutor. What a stroke of luck—he was courteous, fast, and had excellent communication skills. With Adriano, I became faster and safer, achieving my first incident-free season. In 2022, I won eight of 12 races and comfortably secured my class title. My driving and enjoyment have soared thanks to him
Let us about your next project and we will let you know what we can do to help you!
